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Business trategy of BeRider during COVID-19 pandemic
Reichelová, Libuše ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
DT Abstract Libuše Reichelová 25405630 Abstract of the diploma thesis "Business strategy of company BeRider during the COVID-19 pandemic" This thesis focuses on the Prague-based company BeRider, which has been providing a service of shared electric mopeds since 2019. The main objective of this work is to evaluate the strategies employed by the company during the crisis period caused by the COVID-19 pandemic and, among other things, to identify the company's strengths and weaknesses along with opportunities and threats not only in connection with the COVID-19 pandemic. In the theoretical part, the work introduces key concepts of strategic management, sharing economy, shared mobility, shared micromobility, strategic analysis and communication mix. A strategic analysis was conducted to evaluate the strategies, namely an external environment analysis using PEST and Porter's 5 forces methods and an internal environment analysis where the company's resources and capabilities were identified and then the VRIO analysis was used. This data, together with a description of BeRider's development, was subsequently consolidated into the SWOT analysis. The company's communication focusing on the communication mix was also evaluated for completion. The data was obtained from publicly available data, from the website of...
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Motivy spotřeby alkoholických nápojů u českých spotřebitelů
Černý, Tomáš
Černý, T. Motives of alcohol beverages consumption of Czech consumers. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with the motives of alcohol beverages consumption in the Czech Republic. The main objective is the identification of consumer behav-iour in connection with the alcohol beverages consumption. Using secondary data, the thesis evaluates the state of consumption in the world and in the Czech Repub-lic. The questionnaire survey and the testing of the dependence of qualitative characteristics were used to find out the motives of alcohol beverages consump-tion and for the consumer segmentation. Recommendations for the consumption reduction were based on the information found.
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No (geo)politics, just altruism: an analysis of the discourses by Serbia's political elite on the successful procurement of COVID-19 vaccines
Harmens, Hans Zdravko ; Žíla, Ondřej (advisor) ; Styczyńska, Natasza (referee)
During the COVID-19 pandemic, the Serbian government procured COVID-19 vaccines before some of the more prosperous EU Member States could. From the Serbian government's perspective, this success was attributed to its "pragmatic" and "rational" policies. In essence, it leveraged competing geopolitical interests that the Serbian government has benefitted from. Nonetheless, it is through these geopolitical games that Serbia and its political elite have created a narrative that portrays Serbia as a bridge between the West and East. In light of this, this research seeks to understand to what extent these geopolitical discourses were incorporated into the discourses of Serbia's political elite and their transmission in the publications of Danas and Politika.
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Rights of passengers in international air transport and the influence of COVID-19 pandemic
Čermák, Filip ; Pauknerová, Monika (advisor) ; Zavadilová, Marta (referee)
Rights of passengers in international air transport and the influence of COVID- 19 pandemic Abstract The thesis is devoted to the legal regulation of the relationship between passengers and air carriers in air passenger transport. The text is set in a general historical framework, which illustrates the rapid development of air transport from the 1920s to the present day, with special emphasis on the modern era. One of the aims of the study is to show how difficult it is for the legislator to respond to ongoing changes in the industry as well as unexpected events such as the COVID-19 pandemic. The central theme is then the analysis of Regulation 261/2004 of the European Parliament and of the Council, one of the most important pieces of legislation on the relationship between passengers and air carriers. The thesis presents the system of regulation enshrined in this Regulation, its strengths and weaknesses - taking into account the extensive case law of the Court of Justice of the European Union - and shows the impact of the above-mentioned pandemic in this area (the common cancellations of flights due to anti-epidemic measures led to frequent application of Regulation 261/2004 and to heated debates on some of the newly emerging controversial issues). It is pointed out that the problematic aspects of the...
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Framing of the covid-19 pandemic in selected Czech media
Jiskrová, Alena ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis provides an overview of how various Czech print and online media informed about the COVID-19 pandemic. The frames used by Czech media about the pandemic are identified by using a quantitative content analysis method. They are subsequently analyzed with regards to their use among various media and in different periods of time. Besides the generic and issue-specific frames, the research also concentrates on the frequence of use of securitization frame and war metaphors. The articles are also analysed from the perspective of their attributability. The findings are illustrated with concrete examples from the articles.
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Students at Risk of Dropout in Upper Secondary Professional and Vocational Education
Příhodová, Vladimíra ; Dvořák, Dominik (advisor) ; Straková, Jana (referee)
The thesis is primarily focused on the study of professional/vocational upper secondary school students who are at risk of incomplete education. The introductory part of the text describes the school in which they study, and possible general reasons for leaving, such as absenteeism and failure in final exams. The empirical part of the thesis presents the case studies of students with increased risk of drop-out during their studies at a professional upper secondary school within the framework of qualitative research. The results show several factors, which can influence the student's educational trajectory, including a good choice of school and real teacher's interest in the students. This thesis also presents findings about distance learning in the time of covid- 19 and its effect on the case students. KEYWORDS professional and vocational school, dropout, on-line learning, covid-19 pandemic
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Transformation of addictive behavior in selected illegal drug users due to the COV-19 pandemic
Kroupová, Lucie ; Machovcová, Kateřina (advisor) ; Váchová, Alena (referee)
The diploma thesis was created with the aim of mapping the effect of the cov-19 pandemic and the subsequent lockdown on the use of illegal substances among selected respondents. It was possible to compare the situation in detail with the pre-Covid period, because the respondents had already collaborated in the previous bachelor's thesis. It is a qualitative research in which thematic analysis is applied as a research method. The theoretical part of the thesis elaborates addiction and addictive behavior, the developmental point of view, relevant theories of pathological behavior in the context of drug addiction, the development of the cov-19 pandemic and drug policy in the Czech Republic, and the treatment and cessation of addiction. The research of the practical part is based on the statements of 10 participants of a semi-structured interview. The individual parts consist of a medallion of the respondents (information about the respondents from the previous bachelor's thesis), general information, the impact of the cov-19 pandemic on employment and education, partner and family relationships during the pandemic, free time and interests of the participants, addictive substances in the context of the cov-19 pandemic 19 and mental state during the cov-19 pandemic. The primary research idea was whether...
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Home office in Relation to Labour Market Supply and Demand
BEDNÁRKOVÁ, Michaela
This thesis deals with the topic of working from home (home office) and how much it affects supply and demand in the labour market. The theoretical part deals with definition of home office, its history, legislation and its advantages and disadvantages. Among other things, the attention is paid to the arrival of the COVID-19 pandemic and how much it has changed the performance of work, work time and productivity of work. These findings are applied also in the practical part. In three companies in the same industry with a similar size is measured the productivity of work, employee and employer satisfaction and the overall benefits within the framework of home office. The aim of the work is to assess the impact of work in the home office and to determine the productivity of workers.
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Media Representation of Elderly in the Czech Press: Changes in the Context of the COVID-19 Pandemic
Folprechtová, Kamila ; Svobodová, Tereza (advisor) ; Jeřábek, Hynek (referee)
The bachelor thesis addresses the media representation of elderly in the Czech press and its transformation before, during, and "after" the COVID-19 pandemic. The COVID-19 pandemic was a crucial period for the media representation of elderly, as seniors were identified as one of the most at-risk groups, age became the main determining variable of risk, and there was a great wave of ageism. The research was conducted using quantitative content analysis, and media articles (n=450) were manually coded. The chi-square test was used to evaluate statistical significance. The main finding is that in all periods, aging is associated more with negative sentiment, and during the pandemic, there were statistically significant changes in its representation. Older people were significantly less associated with positive sentiment during this period, and there was a considerable increase in ambivalent sentiment (positive and negative at the same time). During the pandemic, elderly were most associated with the theme of help and security, where seniors were portrayed as passive, sick, and incompetent, and therefore must rely on other active members of society. Stereotypical and distorted representation can lead to discrimination and marginalization of seniors, both during times of crisis and beyond, and therefore,...
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